Content Marketing

the latest trends and news for digital marketers

hard_marketing

Why is marketing so dang hard?

As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter. I’m sitting around with a...
website-_love_users

Building a website your users will love

The design and functionality of your website can become your best marketing tool and a major factor in whether your business fails or succeeds online, and to what extent. Thanks to cheap domain names and hosting, there...
content_marketing_mistakes

10 mistakes content marketers make

Content marketing is big business these days. It’s a huge element of online marketing and has become a favored lead generation tactic for many businesses, with good reason. And, it’s not an easy task. There’s more...