Content Marketing

the latest trends and news for digital marketers

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Building a website your users will love

The design and functionality of your website can become your best marketing tool and a major factor in whether your business fails or succeeds online, and to what extent. Thanks to cheap domain names and hosting, there...
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10 mistakes content marketers make

Content marketing is big business these days. It’s a huge element of online marketing and has become a favored lead generation tactic for many businesses, with good reason. And, it’s not an easy task. There’s more...
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Marketing automation made easy

Marketing automation doesn’t have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project. Marketing automation, the experts...