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Content Marketing

Guest-Blogging

Finding high-quality guest blogging opportunities

Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest...
brand-visibility

7 shortcuts to build early visibility for your...

The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. Visibility is everything when you’re trying to build a company from the ground up. Visibility...
blog-headlines

How to write blog headlines that drive search...

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers...
content-marketing-strategy

4 simple steps to creating an effective content...

If you do content marketing, I’d be willing to bet you don’t have a documented content marketing strategy. The bad part is, your lack of a strategy is probably hurting your content marketing more than you know. One...
content_monetize

5 working methods to monetize content on your...

Content is everywhere on the internet today. And honestly, we are simply getting overloaded with more of it every single day. Statistics show that there are currently more than a billion active websites and blogs on...
content_marketing_game

How could the internet of things change the game...

The Internet of Things has the potential to bring a new age of content marketing. How can marketers prepare for this change? The Internet of Things is a growing trend, and the idea of keeping everyone connected...
marketing_authenticity

Don’t get too fancy in your marketing...

When building a messaging strategy, the first question young startups typically asks themselves is, What do my customers want? In the digital-first world that we live in today, consumers value authenticity more than...
User-Generated-Content-Should-be-part-of-Your-Marketing-Strategy

User Generated Content Should be Part of Your...

People trust people, not companies. In fact, people trust their friends a whole lot more than they’ll ever trust advertisements. As business owners, we can overcome this trust barrier with user generated content. The...
customer_focus_content

How to write customer-focused content that...

As a content marketer, your job depends on your ability to create customer-facing content that converts. This is often easier said than done, but why is it so hard? One of the biggest culprits is the roadblock of...
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