In 2019, more people owned a smartphone than a toothbrush. Besides being kinda gross, this means that more of your customers than ever before are accessing your content via mobile.
What does this mean for your business?
Well… People are using smaller screens, reading less content and increasingly doing so on the go. So, if you’ve not already adjusted your approach, you’ll need to think about how you can optimise your campaigns for the up to 73% of internet users who are browsing on a mobile device.
To help you do it, we’ve put together the infographic below. It highlights all the 2020 smartphone statistics you need to know.
Not got time for the whole thing? Here are three key takeaways…
1. Understand mobile-specific user behaviours
People use phones when they’re on the go, but they also scroll when they’re in their homes. But, importantly, they don’t do it in the same way as they do on a larger device. What’s the difference?
Mobile users are impatient. They expect pages to load more quickly and they’re more willing to leave a site when they don’t. Curiously, people bounce from websites more (37%) when using a smartphone than a tablet (18%).
Meaning that optimising your site and advertising campaigns for mobiles is more important than ever before.
2. Create ad campaigns that target mobile traffic
In the US, over 60% of website visits are from mobile phone users and mobile traffic accounts for more than 50% of all internet traffic worldwide. So, if you’re not running campaigns with mobile in mind, you’re going to lose out… big time! You should be:
- Optimising your Google ads for mobile
- Using mobile bid modifiers
- Running mobile-only campaigns
3. Make your landing pages mobile-friendly
Users expect a web page to load within 2-5 seconds of clicking a link. If it takes longer, roughly 50% of your potential traffic will leave. And, research shows that, when they do, they’re unlikely to come back.
So, you need to make sure your landing pages meet mobile user’s expectations. To do this, try:
- Using a mobile-friendly website builder
- Creating separate landing pages for mobile and desktop users.
Now we’ve covered the insights, let’s take a look at the rest of the stats…
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