When creating a Verified Audience campaign, try enabling available filters. These filters are powerful tools against non-human traffic, and show good results < 5% IVT at MOAT Analytics.
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Here is the list of filters for Verified Audience, which ensure better results at Moat Analytics:
- Exclude known malicious bots
- Exclude datacenter IPs
- Exclude anonymizing VPN services
- Exclude public proxies
- Exclude web proxies
- Exclude TOR exit nodes
- Enable UltraShield Viewability Firewall
- Enable Forensiq Risk Score – Non Suspect
