PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition. Advertisers must be poised to roll with the punches...
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing. After nearly two decades of the internet...
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it right. Did you know that 61% of people now use...
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion For any...
In the competitive world, people expect something new video content without boring and time-wasting. In recent years, video marketing is the king of all marketing because the audience loves...
There are KPIs to measure content success at every stage of the funnel. Learn about content KPIs, how to track them & how they support your marketing goals. Content baby, content! For years...
What are the biggest content trends you should start applying to your content marketing strategy? Here are five trends worth knowing. Content marketing and SEO have been hitting some awesome...
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and consumers adjust to this “new normal”...
Starting with the impact in mind when growing organic traffic makes it easier to prioritize SEO objectives and tactics. Read about 5 of them here. It’s easy to get caught up in SEO tactics...
PPC campaigns come in all shapes and sizes, so it’s important to report on the performance indicators that make sense. Here are 10 PPC KPIs to use. Key performance indicators, or KPIs, are...
In a competitive business environment, customer loyalty determines the success or failure of your brand. If customers are not loyal, they’ll buy from someone else. As they do that, your...
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance....
