Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be involved in the optimization process....
Commerce, business, or trade in this day and age has long moved past the Silk Road and its network of routes. Today, it is the internet that allows for access to multiple countries, regions,...
Pay-per-click (PPC) advertising is a mainstay of today’s digital marketing world, and the investment seems to be paying off for a lot of sellers. In fact, 74% of brands say PPC is a huge...
To go Traditional or Digital becomes some extent of confusion for little and medium businesses. With a scarce marketing budget, it becomes difficult for each small and medium business to divide...
The digital revolution that has been sweeping over the world of retail and marketing continues to evolve, with sophisticated solutions emerging to address constantly changing consumer behavior....
Digital marketing has barely left any industry unscathed with its implementation. It is emerging as a bankable choice to achieve everlasting success and brand recognition. Due to this, a lot of...
It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital...
Link building is challenging. Make sure you’re taking advantage of these quick, easy opportunities to gain a relevant, high quality link. Let’s face it — link building is hard. It’s...
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business. When your business is killing it with sales from your PPC program, it’s tempting...
The modern-day consumer differs a lot from those of even 20 years ago. We’re used to online marketing now, and we consider the internet a part of everyday life. However, we are still...
Pay-Per-Click advertising is still a very useful and efficient strategy for online businesses. However, like with everything else, approaches change over time, and old ways are replaced with new...
Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In SEO content planning, keywords and...
