10 paid search & PPC planning best practices
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. Reviewing best practices for pay-per-click is a...
For a winning digital marketing strategy, do these five things
Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest and other...
How to grow your agency to become a 7 figure agency
Hi, my name is Matt. I’m with Semify. And today I’m going to walk you through how to become a seven-figure agency in four steps. When you want to grow marketing agency revenue, these...
16 critical things to get straight before creating a digital marketing strategy
Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to be on the same page....
5 reasons why new businesses need blogs with videos
Starting a new business during the digital marketing era means you need to build an online presence. While creating a website and posting ads and blogs are traditional methods of making people...
7 ways (pro tips) publisher can increase banner ads CTR
When comes to improving ad revenue, Click Through Rate matters a lot. Learn how to increase banner ads CTR without hampering your user experience. As the CTR increases, the overall revenue...
4 reasons why you should use digital apps for baby steps in 2021
As we have evolved, technology is starting to run the world and is being used every day for almost everything. One of the most popular usages of technology is apps. There are over a million...
5 tips to delivering higher click rates on banner campaigns
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we provide value for...
How to use gifs in your digital marketing strategy
You probably use GIFs most often when you’re texting friends, family or on social media platforms. It works well in those instances, right? Incorporating marketing GIFs into your strategy...
Reasons why good blogs don’t get traffic
Each new blog post is a chance to rank on Google Searches. However, it’s not that simple. Constantly creating high-quality content can take a toll on anyone, as any repetitive task would. Some...
Digital marketing is the new normal
More than a year ago, the world stopped. Literally. The pandemic blind-sided us in a way that we never could have imagined. Our normal home/work routine was replaced with either too many hours...
Why optimization in marketing is important for better business outcomes
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be involved in the optimization process....
