Marketing Blog

5 main reasons your venture needs content marketing automation

ppcmateContent Marketing27/05/2019

With the rise of cloud-based research tools and services, content marketing has transformed from what it once was. However, no matter the scale of your business or the industry you operate in,...

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5 smart ways to scale your SEO business

ppcmateSEO & SEM24/05/2019

For every business – startups and enterprises – it is highly necessary to create awareness, especially if you desire your target audience to find your brand quite easily via the internet’s...

Digital publishers are eyeing commerce for growth. Will it help?

ppcmateDigital Marketing22/05/2019

According to Jehil Thakkar, partner, Deloitte India, even as the digital adex is growing at 30% year on year, there is not enough digital advertising revenue for all digital players. Hence,...

Digital marketing strategy guide for B2B industrial manufacturers

ppcmateDigital Marketing16/05/2019

The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to...

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How to leverage the conversion rate of your WordPress ecommerce site

ppcmateBlogging14/05/2019

A lot of effort and attention go into developing and launching an ecommerce business. Drawing visitors to your site, once it’s up and running, becomes a priority, but convincing those visitors...

10 Most Looked-For Benefits Of Blogging For Business And Marketing

Priya PanwarBlogging, Digital Marketing13/05/2019

Many of the business owners have misconceptions regarding blogging. Blogging is relatively easier, inexpensive way to boost the inbound marketing efforts, drive traffic to the website, and...

How to help your content team to have better ideas

ppcmateContent Marketing08/05/2019

Leading or managing a content team can be a highly rewarding experience. However, all too often, it results in a dilemma. You are expected to generate the majority of ideas for your...

How Video Marketing Benefits Digital Brands

Priya PanwarVideo Marketing30/04/2019

If our marketing ancestors were still around, they’d be scoffing at how easy we have it. They’d say, “Back in my day, we didn’t walk around with video cameras in our pockets. And, even...

Taking your digital advertising in-house? Start with the right people and tech

ppcmateDigital Marketing25/04/2019

Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Transparency and...

How to Increase Email Open Rates?

ppcmateEmail Marketing19/04/2019

Email marketing has emerged as one of the most used marketing tools for millions of e-commerce startups. The key performance indicator of any email marketing campaign is the email open rate. The...

Programmatic ad viewability outperforming direct ads for first time, says report

ppcmateProgrammatic19/04/2019

A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads...

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