Marketing Blog

How to build your personal brand online for career success

ppcmateBrand Awereness21/09/2020

Throughout your career, you’ve spent countless hours developing your skills as a top representative in your field. Your resume is admirable and your references provide glowing testimonials to...

10 essentials to make perfect PPC reports for your clients

ppcmatePay-Per-Click16/09/2020

What is PPC? PPC reflects a pay-per-click, a digital marketing technique where marketers pay the fee each time, they click on one of their advertisements. This is basically a way of browsing for...

What is Performance Marketing?

ppcmateDigital Marketing02/09/2020

With performance marketing, businesses only pay when they get results. While it doesn’t necessarily guarantee a good return on investment, performance marketing is often a contributor to...

Redefining content marketing: Marrying storytelling and tech

ppcmateContent Marketing26/08/2020

Content marketing has proven its worth to brands over the past decade by skilfully combining data-driven storytelling with brand narratives. In a world of dialogue versus monologue, this...

7 tips to write an effective email marketing copy

ppcmateEmail Marketing17/08/2020

Writing an email marketing copy has become an art form in itself. Experts and marketers have come to many conclusions regarding formulas that work best in emails. Still, it’s every brand’s...

Seven important metrics to measure content marketing ROI

ppcmateContent Marketing, Return On Investment12/08/2020

ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns? Whether you are conscious...

Impact of COVID-19 on Digital Advertising

ppcmateDigital Marketing04/08/2020

COVID-19 has pushed all of us into that dark space from were coming out seems to be dangerous. We have been locked inside our homes; the economy is falling, jobs are declining exponentially and...

5 steps to executing a holistic full-funnel strategy

ppcmateBlogging22/07/2020

Now more than ever, marketers must be strategic and agile to keep up with the changes in consumer behaviour. Whether you are selling a product or a service that has a long or short sales cycle,...

Great methods to monetize a blog

ppcmateBlogging13/07/2020

Blogging is incredibly popular as the internet is home to hundreds of millions of blogs, from people all over the world. They also run the gamut when it comes to content. Some blogs focus on...

5 practical tips to step up your audience targeting game

ppcmateBlogging08/07/2020

Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game. Whether you are managing search,...

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