It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. Reviewing best practices for pay-per-click is a...
Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest and other...
Hi, my name is Matt. I’m with Semify. And today I’m going to walk you through how to become a seven-figure agency in four steps. When you want to grow marketing agency revenue, these...
Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to be on the same page....
Starting a new business during the digital marketing era means you need to build an online presence. While creating a website and posting ads and blogs are traditional methods of making people...
When comes to improving ad revenue, Click Through Rate matters a lot. Learn how to increase banner ads CTR without hampering your user experience. As the CTR increases, the overall revenue...
As we have evolved, technology is starting to run the world and is being used every day for almost everything. One of the most popular usages of technology is apps. There are over a million...
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we provide value for...
You probably use GIFs most often when you’re texting friends, family or on social media platforms. It works well in those instances, right? Incorporating marketing GIFs into your strategy...
Each new blog post is a chance to rank on Google Searches. However, it’s not that simple. Constantly creating high-quality content can take a toll on anyone, as any repetitive task would. Some...
More than a year ago, the world stopped. Literally. The pandemic blind-sided us in a way that we never could have imagined. Our normal home/work routine was replaced with either too many hours...
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be involved in the optimization process....