Marketing Blog

Programmatic ad viewability outperforming direct ads for first time, says report

ppcmateProgrammatic19/04/2019

A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads...

SEO Strategy vs. Tactics: What’s the difference? A Lot!

ppcmateSEO & SEM12/04/2019

At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the...

How effective is mobile advertising?

ppcmateMobile Marketing04/04/2019

How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising...

Future Growth Predictions for the Web Performance Market

ppcmateBlogging03/04/2019

‘Web performance’ isn’t a term that often crops up in casual conversation, especially between small business owners. But it really should do. Web performance, or the speed at which a web...

UX & UI Effects on Your Digital Marketing Strategy

Maddie DDigital Marketing03/04/2019

When someone says, “I’m a designer” that could mean a number of different things. When someone says “I’m a tech designer”, then you can start to narrow it down, typically to user...

We have partnered with FastSpring!

ppcmatePlatform Updates27/03/2019

We are proud to announce our new partnership with FastSpring – a powerful global digital commerce platform, based in Santa Barbara. FastSpring is a SaaS company that offers a subscription...

What is click-through rate & why CTR is important

ppcmatePay-Per-Click27/03/2019

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is...

The future of native advertising is mobile

ppcmateMobile Marketing, Native Advertising21/03/2019

Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all...

Get your email marketing program back on track by reviewing the basics

ppcmateEmail Marketing14/03/2019

Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. I...

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