10 elements of a successful data-driven marketing strategy
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success...
Dynamic remarketing: not just for retailers anymore
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients...
13 secrets for becoming a successful freelancer
So, you want to be a freelancer. (Or, entrepreneur if you don’t like the freelancer title.) Maybe you are tired of towing the corporate line. Maybe you are just ready to be your own boss....
How to make money with social media
There are more money-making opportunities on social media than you might realize. Social media, in fact, can be quite lucrative. Many experts say that social media is for connecting with...
Write e-mails your readers can’t help but open
You’ve sent out thousands of e-mails. You know most of what you’ve sent out will never be opened, but you’ve tried everything to change that. What is the key? Is there some magical way to...
6 tools to develop an outstanding social media marketing strategy
In today’s technological world, it seems that social media dominates everything. This can make it difficult for a company to stand out. Big companies as well as smaller companies and...
Events marketing tips & techniques
Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative...
7 new tools that will streamline your marketing campaigns
Content marketing and social media are fast becoming the core of marketing for many businesses — and for good reason. WhatsApp has clocked in more than 1 billion users, Facebook is...
Four tips for incorporating emojis into your marketing
There’s at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here’s how to do it right. When Oxford Dictionaries announced its...
7 tips to help your brand win at social media
Having a strong social media presence is crucial for essentially every brand– no secret there; you are already well aware of this essential need. However, the wrong social media approach...
Content lies that you need to know and avoid
Content marketing is a strategy that requires long-term thinking and action, which means you have a lot of wiggle room for adjustment and recovery. After the planning stage, you’ll go through...
SEO is now ‘search experience optimization’
The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But,...
