How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 2003. A colleague at Croud cited those...
Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in the ongoing optimization of any...
Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I...
We’ve all been there: you’re plugging away on a piece that could be—or should be—great when the notification comes in. Someone tweeted you about how much they loved your blog post! Or...
Did Pinterest create a culture of do-it-yourselfers, or did the DIY nation create Pinterest? The answer may not be certain, but we do know that a lot of customers love to do things on their own....
You know what’s great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad spend. And sometimes all it takes...
You have done your homework. You know what you’re selling. You know what your brand is. You know who you’re selling to. You know pretty much everything there is to know about your product,...
As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. That’s...
If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads shows that digital media, especially...
From an SEO perspective, the text on your blog is most important. However, images for blogs are really important in getting your audience to read your post. A post with a nice photo or...
The first step to getting the right message across to your audience is by knowing how their brain processes information. The human brain is highly complex but, with a little understanding, you...
The word is, pop-up ads are almost universally hated. In the Asia-Pacific region specifically, HubSpot found that pop-ups are one of the three most disliked forms of advertising, along with...
