3 steps to tracking the success of your direct mail campaign
Tracking your mail after it’s gone out is vital to the success of your direct mail business. In order to effectively track your mailings, you’ll need to know when your mail was...
A handy guide to content marketing for mobile
A responsive website is not a mobile strategy. There has been a lot of recent articles on mobile and more and more of us are getting on-board but how can you, from a people-centric content...
6 ways to align your mission with your content-marketing strategy
You may have a strong, well-developed company mission, and a vision that summarizes your organization’s long-term plans and values. You may also have a brilliant content-marketing strategy,...
Print lessons that applies to content marketing
Before the internet exploded and became our source for all things content, people turned to print magazines when they wanted to be entertained and kept up-to-date. Print magazines came in a huge...
When you should hire a creative agency, and how to maximize your investment
I call myself (and my company) the Winston Wolf of digital. Why? Companies come to me when they have problems. Just like John Travolta and Samuel L. Jackson in Pulp Fiction, they usually have...
5 content marketing goals for massive ROI
Success with content marketing goes well beyond research, writing, and publishing. Measuring the impact of your content marketing is the only way to know that what you’re doing is working. A...
Who should be on your SEO and content marketing team?
Want to build your business without a million dollar marketing budget? Most small businesses do more than want that — they need to do it. If you want results without paying too much, two...
Successful selling only begins with the sale
Let’s face facts. Sales people love to close sales, because that is how they are incentivized, through sales commissions. Call it the thrill of the hunt. And, most sales teams, sales...
Ads not performing? Strategies to steal from the email marketing playbook
Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful...
Leverage the undeniable power of video marketing on all platforms
Quality content increasingly involves multimedia, which is not surprising: people love to experience things through a variety of senses. Video is the most interactive and engaging type of...
Effective ways to tell your brand’s story
A good brand story sticks with its audience or consumers – when you hear “Just Do It” Nike © automatically comes to mind, doesn’t it? Understanding your brand and then telling that...
Refine your content marketing tactics to benefit from enhanced search engine display
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. Content marketing has become commonplace for marketers today. For...
