6 key social data metrics you should monitor
Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in the ongoing optimization of any...
Visual Marketing and the Future of Geolocation
Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I...
Maintaining good habits in a digital world
We’ve all been there: you’re plugging away on a piece that could be—or should be—great when the notification comes in. Someone tweeted you about how much they loved your blog post! Or...
5 marketing tips for reaching the DIY generation
Did Pinterest create a culture of do-it-yourselfers, or did the DIY nation create Pinterest? The answer may not be certain, but we do know that a lot of customers love to do things on their own....
Five ways to slash ad spend and achieve results right now
You know what’s great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on its performance and your ad spend. And sometimes all it takes...
How to market in challenging industries
You have done your homework. You know what you’re selling. You know what your brand is. You know who you’re selling to. You know pretty much everything there is to know about your product,...
The #1 reason why position #1 doesn’t matter
As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. That’s...
Three research-driven PPC tips for the automotive industry
If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads shows that digital media, especially...
Finding the right images for your blog
From an SEO perspective, the text on your blog is most important. However, images for blogs are really important in getting your audience to read your post. A post with a nice photo or...
6 facts about the human brain: how to leverage it for marketing success
The first step to getting the right message across to your audience is by knowing how their brain processes information. The human brain is highly complex but, with a little understanding, you...
Best practices to get more pop-up clicks
The word is, pop-up ads are almost universally hated. In the Asia-Pacific region specifically, HubSpot found that pop-ups are one of the three most disliked forms of advertising, along with...
10 elements of a successful data-driven marketing strategy
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success...
