Marketing advice from 3 funded fashion startups
Developing your brand as a startup is a tall task. In fact even though starting a company today might be easier, launching a brand is tougher than ever before due to the proliferation of new...
PPC skeptics: Are you one of these 6 types?
You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. There are still a great many businesses that aren’t...
Turn your brand into a millennial magnet with these 3 marketing tips
The millennial market can be a tough nut to crack, especially for established brands that haven’t previously targeted this booming demographic. While penetrating a new demographic is...
Is your content stolen? Here’s what you can do
Have you ever had your content stolen? If you have, I can relate. Several years ago during the early days of BKA Content, we had just finished up a comprehensive redesign of our company website....
Smart content marketers are succeeding with these 5 proven strategies
Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand. It is predicted that 88 percent of B2B marketers...
10 ways anyone can win at social media (and start doing it today)
There are so many people out there trying to go viral on the Internet, it seems as if it is impossible to stand out among the crowd. However, social media success is not necessarily that...
4 P’s of a perfect SEM meeting
We’ve all had them. Mind-numbing meetings that end with more questions than answers. These meetings provide few action items, and little direction. Search Engine Marketing (SEM) meetings are...
6 small differences between average content strategy and genius strategy
Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store or consulting services...
The morality clause in digital marketing
What if a project or client isn’t in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no. If you very...
15 SEO rules for today’s online content creator
If you want to succeed as a modern online content creator, it’s important to know a thing or two about good search engine optimization (SEO) practices. SEO is the process of optimizing a...
3 ways for content marketers to encourage consumer loyalty
This could be the defining year when marketing fully transforms from stagnant strategy to streamlined messaging across multiple platforms. A wealth of emerging tools is enabling marketers to...
Less effective and more expensive: the circle of digital marketing life
How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 2003. A colleague at Croud cited those...
