Developing your brand as a startup is a tall task. In fact even though starting a company today might be easier, launching a brand is tougher than ever before due to the proliferation of new...
You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. There are still a great many businesses that aren’t...
The millennial market can be a tough nut to crack, especially for established brands that haven’t previously targeted this booming demographic. While penetrating a new demographic is...
Have you ever had your content stolen? If you have, I can relate. Several years ago during the early days of BKA Content, we had just finished up a comprehensive redesign of our company website....
Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand. It is predicted that 88 percent of B2B marketers...
There are so many people out there trying to go viral on the Internet, it seems as if it is impossible to stand out among the crowd. However, social media success is not necessarily that...
We’ve all had them. Mind-numbing meetings that end with more questions than answers. These meetings provide few action items, and little direction. Search Engine Marketing (SEM) meetings are...
Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store or consulting services...
What if a project or client isn’t in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no. If you very...
If you want to succeed as a modern online content creator, it’s important to know a thing or two about good search engine optimization (SEO) practices. SEO is the process of optimizing a...
This could be the defining year when marketing fully transforms from stagnant strategy to streamlined messaging across multiple platforms. A wealth of emerging tools is enabling marketers to...
How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 2003. A colleague at Croud cited those...
PPCmate uses cookies to improve your experience. In order to accept the use of cookies and continue on the website, click “I Agree”, or you can make changes to cookie preferences.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.