Events marketing tips & techniques
Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative...
7 new tools that will streamline your marketing campaigns
Content marketing and social media are fast becoming the core of marketing for many businesses — and for good reason. WhatsApp has clocked in more than 1 billion users, Facebook is...
Four tips for incorporating emojis into your marketing
There’s at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here’s how to do it right. When Oxford Dictionaries announced its...
7 tips to help your brand win at social media
Having a strong social media presence is crucial for essentially every brand– no secret there; you are already well aware of this essential need. However, the wrong social media approach...
Content lies that you need to know and avoid
Content marketing is a strategy that requires long-term thinking and action, which means you have a lot of wiggle room for adjustment and recovery. After the planning stage, you’ll go through...
SEO is now ‘search experience optimization’
The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But,...
Social media marketing’s law of double-peak
Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not...
Integrating your digital and offline local marketing campaigns
Even established brands are still pondering how they should allocate their marketing budgets in 2016. One of the biggest mistakes they make is trying to choose between investing in digital or...
From branded content to content brands
When you hear or read the words “content marketing,” what comes to mind? Most would start with the obvious contenders of blog posts, original landing page copy, or whitepapers. That isn’t...
How to improve entrepreneur content marketing
During their first few years running a business, most entrepreneurs are trying to keep their heads above water. When you’re busy landing your first clients, learning ropes, and making...
8 common ways small businesses waste money marketing
I hate seeing money lost to wasted marketing. After talking to hundreds of small business owners, I’ve discovered many inadvertently waste much of their budget on misused or ineffective...
Why your small business must start a blog
For those of you who have never visited a farm before, many of them have a large brick of salt for their animals, called a “salt lick.” A salt lick is exactly what the name implies. It’s a...
