Marketing Blog

the latest trends and news for digital marketers

ppc_skepticals

PPC skeptics: Are you one of these 6 types?

You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. There are still a great many businesses that aren’t advertising...
sem_meeting

4 P’s of a perfect SEM meeting

We’ve all had them. Mind-numbing meetings that end with more questions than answers. These meetings provide few action items, and little direction. Search Engine Marketing (SEM) meetings are no exception....