Marketing Blog

4 Psychological Tricks for Creating a Website People Wouldn’t Want to Leave

Anastasia BelikovaMarketing Tools15/07/2019

Psychology is a science that allows people to understand the complexities of human behavior. So if you want to invoke a specific type of behavior, this is where you need to turn to for clues....

The Most Important Types of Emails You Need for Email Marketing Success

Anastasia BelikovaEmail Marketing11/07/2019

Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention....

A guide to programmatic advertising

ppcmateProgrammatic09/07/2019

Tyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed In recent years, programmatic advertising has slowly grown to...

5 tips to effectively target seniors in Digital Marketing

ppcmateDigital Marketing05/07/2019

Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a...

3 Key Components of Mobile Audience Marketing

Anastasia BelikovaMobile Marketing04/07/2019

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the...

UX Matters for Search: Here Are Two Reasons Why

Anastasia BelikovaMarketing Tools02/07/2019

SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed...

E-commerce data breaches- Security measures every e-commerce company should take!

Anastasia BelikovaE-commerce01/07/2019

E-commerce continues to grow globally at an impressive pace, with projections indicating e-commerce businesses acquiring a market share of 17.5% of global retail sales by 2021. However, as...

Business strategy businessman holding a blackboard planning team strategy on a chalk drawing of a so

How to develop a winning programmatic strategy

ppcmateProgrammatic24/06/2019

Programmatic advertising technology is fundamentally changing the way brands interact with consumers, offering a vastly more efficient way to execute and manage a true omnichannel media strategy...

Why Is Your Google Analytics Report not 100% Accurate?

ppcmateBlogging23/06/2019

Unquestionably, you trust all the data from Google Analytics. Google, the most powerful search engine, supports this tool. Google Analytics tracks all the data about your website, its loading...

Mail Communication Connection message to mailing contacts phone Global Letters Concept

Is your email list safe to use?

Mihaifox11Email Marketing23/06/2019

Many digital marketers look at their email list like it’s their superpower. It is – when it’s accurate and you grow it the right way, the return is worth the effort. But is your email list...

How influencer marketing strategy can help you improve and grow your business

samantabrannonGrowth Marketing, Social Media22/06/2019

If you are doing business and don’t know a couple of things about influencer marketing, you are surely missing something huge! You are lagging from your other counterparts by a substantial...

the latest trends and news for digital marketers

Cookies and Your Choices