How to optimize your PPC workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post was sponsored by Adzooma. The opinions expressed...
3 key types of link building metrics & how to use them successfully
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know. “Half the money I spend on advertising is wasted; the...
Best email marketing strategies to improve your business
Over 4 billion people are active email users. That’s more than half the world’s population! So, it shouldn’t surprise you when we say that email marketing can work wonders for your...
Top 14 benefits of social media for your business
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. Remember when people said social media was just a fad? Its power has become...
Google on product price as a ranking factor
Google explains whether the prices of products have any impact on how ecommerce stores are ranked in search results. Google’s John Mueller discusses product price as a ranking factor and...
7 proven ways to improve your PPC campaign performance
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
10 tips for creating mobile-friendly content
Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here’s how to do it. We’ve long heard the importance of creating a...
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
5 digital marketing skills to make you a hot commodity in 2021
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
Why should every brand go with the option of sending push notifications and push messages to...
Messages which keep on popping on the smartphone screen are known as push messages and push notifications and this is the best possible way of interacting with the customers on the behalf of...
PPC and content marketing: the perfect combo for immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
