11 reasons ecommerce brands need PCC
There’s a lot of money to be made in the ecommerce world, and plenty of ways in which to pursue it — in fact, the sheer variety of viable marketing methods out there can leave a lot of brands struggling for...
Three ways to maximize the SEO impact of user-generated content
SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search traffic, and...
Guide to choosing SEO multilingual URLs
Adapting your content for multiregional search patterns can be a struggle. With so many languages and potential customers to think about, it’s difficult to pinpoint the exact needs of your website. Search Engine...
The difference between on-site blog content and off-site content
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater...
5 ways to use SEO marketing strategy that work great
Creating content for your audience on a daily basis can be exhausting. Even more so if you consider the fact that SEO matters now more than ever. Search Engine Optimization (SEO) can effectively make or break any...
The evolution of search: succeeding in today’s digital ecosystem – part 1
The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is...
Should you use the same landing page for email and online ads?
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal to the economies of...
Why advertisers must make brand safety on mobile devices a top priority
To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a little bit of an understatement. In a lot of ways, the journey to get where we are...
Forget me not: 3 steps to make your PPC ads more memorable
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply struck it lucky? Have the...
How fleeting content is changing content marketing
As a business owner, you’ve probably heard the term “evergreen content” thrown around at least a few times. The idea here is that you can create high-quality content that never goes out of style. But the idea...
How to make your display ads less disruptive
Disruption to audiences’ browsing experience has become the name of the game in recent years. Making an ad’s size, design, frequency and viewability pander to audiences without challenging browsers in some overt...
How local languages should influence your search & advertising strategies
A simple online search and a quick scroll of Wikipedia can give anyone a good idea of what the core language(s) of any markets are. In most cases it can be assumed that the main official language(s) would be the key...
