Boosting customer loyalty with gifts
In a competitive business environment, customer loyalty determines the success or failure of your brand. If customers are not loyal, they’ll buy from someone else. As they do that, your...
SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance....
Content writing tips to promote a small business online
What can a small business do to boost its online sales? For one, they can employ a content marketing strategy. If you play your cards right and write compelling content for your audience,...
How to pick the right images for your PPC ads
Paid advertising is popular! Why? Because it’s effective and manages to help businesses reach a massive audience. However, business owners will also agree with me that it is hard to get your...
12 interesting instagram trends & statistics every marketer must know
We’ve all known that change is the only constant! It is also true in the real and virtual world. Social media is always changing and evolving. Instagram is one of the most trendiest...
How the evolution of video content will influence brand visibility in 2021
In 2021, brands must evolve to produce relevant video content or risk losing followers. In 2021, videos will rule the online space more than ever. From brand videos to live videos and general...
Five ways to use VPN in digital marketing
Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure. As over 90 percentage of money spent...
The secrets to closing more deals
Poker, by definition, is a game of chance, no player has x-ray vision or a relationship with the dealer to influence which cards are dealt. Yet, if poker is a game of chance, why do the same...
4 trends that will mark digital marketing in 2021
One of the biggest challenges advertisers and media will face in 2021 is being able to communicate with consumers and transact effectively in a cookie-free world. Lotame , a firm specializing...
How do small businesses benefit from different SEO techniques?
Today, many companies compete for the top positions in the different search engines. Having a good SEO positioning for your business or project is essential if you want to obtain new business...
5 digital marketing strategies for long-term benefits post-pandemic
The inherently fast-paced and dynamic forms of digital marketing are making everything possible to the new-age business advertising both pre and post-pandemic period. However, as per...
3 digital marketing trends to come in 2021
A global pandemic, widespread social unrest and polarizing political events. With 2020 almost in the rearview mirror, is it wise to predict what next year holds? I think it’s worth a shot!...
