The power of native advertising for travel brands
As travel research and booking moves online, and more and more consumers find content online, native advertising is a logical choice for travel brands. In this article, we’ll look at why...
Hashtag marketing as a way to increase conversion rate
Hashtag marketing has been huge with the popularity of social media which means that many business owners are already profiting from it and you will need to put in extra effort to succeed in...
12 unique social media marketing methods that work wonders
It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of...
Programmatic advertising is driving rapid growth in mobile video
As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an...
How to make your multi-channel media relations game seamless
Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations (PESO), coined by marketer and Spin Sucks author Gini Deitrich, to your communications strategy can often...
6 hacks in building an outstanding SaaS marketing strategy
Now that your SaaS product is ready to go live, you are excited to get your very first customer on-board. But have you actually considered the strategies that you should be implementing? Getting...
How to improve page speed for more traffic & conversions
Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer. How much you pay...
Social media advertising woes: Where do brands fall short?
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Social platforms and third-party apps seemingly...
Live blogging: A great way to monetize your news site
Local media organisations are increasingly turning to live blogging not just as a tool to expand content and boost reader engagement but also as a way to directly monetize their sites. Many...
How do you match the website competitions via SEO?
The website is one of the required ones to maintain the business. Due to internet traffic, many websites were started to begin with high competition. So maintaining the process of SEO is one of...
Top 8 factors to consider when developing an ecommerce store
In this day and age, there are a lot of means for people to be able to create a new avenue for earning income. It’s no longer enough only to have a single job, you also need to have a side...
Effective positioning – which SEO strategy should you choose?
What does effective website positioning mean? Does it mean having high positions for a specific statement set? And maybe increasing the website traffic by positioning a large number of...
