Marketing Blog

the latest trends and news for digital marketers

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7 tips to help your brand win at social media

Having a strong social media presence is crucial for essentially every brand– no secret there; you are already well aware of this essential need. However, the wrong social media approach can disengage followers,...
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Social media marketing’s law of double-peak

Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced...
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From branded content to content brands

When you hear or read the words “content marketing,” what comes to mind? Most would start with the obvious contenders of blog posts, original landing page copy, or whitepapers. That isn’t all there is to content...
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5 tips for leading a strong PPC team

Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader. My primary responsibility at Hanapin Marketing is leading a team of...