Marketing Blog

the latest trends and news for digital marketers

social_data_metrics_monitor

6 key social data metrics you should monitor

Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in the ongoing optimization of any program. It can be the guiding...
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How to market in challenging industries

You have done your homework. You know what you’re selling. You know what your brand is. You know who you’re selling to. You know pretty much everything there is to know about your product, but what do you do when...
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The #1 reason why position #1 doesn’t matter

As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. That’s right — position #1, the...
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Finding the right images for your blog

From an SEO perspective, the text on your blog is most important. However, images for blogs are really important in getting your audience to read your post. A post with a nice photo or illustration will receive lots...
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Best practices to get more pop-up clicks

The word is, pop-up ads are almost universally hated. In the Asia-Pacific region specifically, HubSpot found that pop-ups are one of the three most disliked forms of advertising, along with telemarketing calls and...