Marketing Blog

the latest trends and news for digital marketers

event_marketing_tips_techniques

Events marketing tips & techniques

Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative that you know who, and...
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7 tips to help your brand win at social media

Having a strong social media presence is crucial for essentially every brand– no secret there; you are already well aware of this essential need. However, the wrong social media approach can disengage followers,...
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Social media marketing’s law of double-peak

Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced...
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From branded content to content brands

When you hear or read the words “content marketing,” what comes to mind? Most would start with the obvious contenders of blog posts, original landing page copy, or whitepapers. That isn’t all there is to content...