Marketing Blog

the latest trends and news for digital marketers

How Video Marketing Benefits Digital Brands

How Video Marketing Benefits Digital Brands

If our marketing ancestors were still around, they’d be scoffing at how easy we have it. They’d say, “Back in my day, we didn’t walk around with video cameras in our pockets. And, even if we did have a camera to...
ppcmate-how-to-increase-email-open-rate

How to Increase Email Open Rates?

Email marketing has emerged as one of the most used marketing tools for millions of e-commerce startups. The key performance indicator of any email marketing campaign is the email open rate. The more people that open...
unsocialable-blog

Is Your Blog Socialable Enough?

Over the last few years, I have reviewed thousands of blogs whilst looking to develop either my own profile or market client brands. Here are my observations, tips, and advice on what makes a sociable blogger and why it...
Для Интернета

How effective is mobile advertising?

How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile...