How to use video in your email marketing
Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email...
How your website design can impact your SEO and branding
People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails....
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Video advertising has become an increasingly important part of online marketing in...
Why Marketing Should Begin With Objectives, Not Tactics
How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies. As a marketer, you might find yourself...
4 Psychological Tricks for Creating a Website People Wouldn’t Want to Leave
Psychology is a science that allows people to understand the complexities of human behavior. So if you want to invoke a specific type of behavior, this is where you need to turn to for clues....
The Most Important Types of Emails You Need for Email Marketing Success
Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention....
7 Ways to Measure Brand Awareness
Brand awareness can be a particularly hard nut to crack. Everything from identifying your message to disseminating your message to tracking the success of your message presents its own set of...
A guide to programmatic advertising
Tyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed In recent years, programmatic advertising has slowly grown to...
5 tips to effectively target seniors in Digital Marketing
Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a...
3 Key Components of Mobile Audience Marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the...
UX Matters for Search: Here Are Two Reasons Why
SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed...
E-commerce data breaches- Security measures every e-commerce company should take!
E-commerce continues to grow globally at an impressive pace, with projections indicating e-commerce businesses acquiring a market share of 17.5% of global retail sales by 2021. However, as...
