Marketing Blog

the latest trends and news for digital marketers

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ClickMeter: Free Link Tracking

ClickMeter allows marketing professionals to create and manage more effective advertising campaigns. It allows you to understand which one of your marketing/media channels or ads are most effective and provide the most...
30.10.18 EN main

Does PPC work for B2B?

PPC might not result in money raining indoors. But it can definitely work. PPC for B2B. It doesn’t just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also works — very well, if done...
25.10.18 EN main

Is it Content Strategy or Content Marketing?

Content is a huge piece of your marketing efforts – at least, it should be. The world won’t know what you’re about without content, whether you prefer blogs, social media posts, infographics, images, or video....
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RTB Integration added

PPCmate now offers Supply Side Platform (SSP) and Demand Side Platform (DSP) integrations via OpenRTB and XML protocols. Supply Side PPCmate is connected to the world’s leading demand and a broad range of selling...
09.10.18 EN main

6 reasons why website traffic is down

There are times when web traffic changes. Sometimes for the best. Sometimes for the not so best. It’s not difficult to diagnose why traffic changes. Here is how you can take control of your web traffic to help it keep...