Marketing Blog

4 easy ways to refresh your marketing strategy during the summer

ppcmateReturn On Investment08/08/2019

Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. While summer can be a slower season for some retailers, the large success with massive summer shopping...

How to use video in your email marketing

ppcmateEmail Marketing, Video Marketing31/07/2019

Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn...

How your website design can impact your SEO and branding

ppcmateSEO & SEM25/07/2019

People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails. When it comes to an...

How to make video ads work for your local business

ppcmateVideo Marketing17/07/2019

The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Video advertising has become an increasingly important part of online marketing in recent years. There’s...

Why Marketing Should Begin With Objectives, Not Tactics

Anastasia BelikovaDigital Marketing16/07/2019

How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies. As a marketer, you might find yourself facing a persistent...

4 Psychological Tricks for Creating a Website People Wouldn’t Want to Leave

Anastasia BelikovaMarketing Tools15/07/2019

Psychology is a science that allows people to understand the complexities of human behavior. So if you want to invoke a specific type of behavior, this is where you need to turn to for clues. When dealing with website...

The Most Important Types of Emails You Need for Email Marketing Success

Anastasia BelikovaEmail Marketing11/07/2019

Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention. In order to use email...

A guide to programmatic advertising

ppcmateProgrammatic09/07/2019

Tyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed In recent years, programmatic advertising has slowly grown to become the main way in...

5 tips to effectively target seniors in Digital Marketing

ppcmateDigital Marketing05/07/2019

Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+...

3 Key Components of Mobile Audience Marketing

Anastasia BelikovaMobile Marketing04/07/2019

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the sophisticated use of...

UX Matters for Search: Here Are Two Reasons Why

Anastasia BelikovaMarketing Tools02/07/2019

SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed or new keywords to...

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