What can a small business do to boost its online sales? For one, they can employ a content marketing strategy. If you play your cards right and write compelling content for your audience,...
Paid advertising is popular! Why? Because it’s effective and manages to help businesses reach a massive audience. However, business owners will also agree with me that it is hard to get your...
We’ve all known that change is the only constant! It is also true in the real and virtual world. Social media is always changing and evolving. Instagram is one of the most trendiest...
In 2021, brands must evolve to produce relevant video content or risk losing followers. In 2021, videos will rule the online space more than ever. From brand videos to live videos and general...
Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure. As over 90 percentage of money spent...
Poker, by definition, is a game of chance, no player has x-ray vision or a relationship with the dealer to influence which cards are dealt. Yet, if poker is a game of chance, why do the same...
One of the biggest challenges advertisers and media will face in 2021 is being able to communicate with consumers and transact effectively in a cookie-free world. Lotame , a firm specializing...
Today, many companies compete for the top positions in the different search engines. Having a good SEO positioning for your business or project is essential if you want to obtain new business...
The inherently fast-paced and dynamic forms of digital marketing are making everything possible to the new-age business advertising both pre and post-pandemic period. However, as per...
A global pandemic, widespread social unrest and polarizing political events. With 2020 almost in the rearview mirror, is it wise to predict what next year holds? I think it’s worth a shot!...
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work...
Thanks to the current modern age of digitization, people no longer have to physically go to the shops, wait in lines, walk miles to get the product they want. They can now view all the products...