Why Marketing Should Begin With Objectives, Not Tactics
How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies. As a marketer, you might find yourself...
4 Psychological Tricks for Creating a Website People Wouldn’t Want to Leave
Psychology is a science that allows people to understand the complexities of human behavior. So if you want to invoke a specific type of behavior, this is where you need to turn to for clues....
The Most Important Types of Emails You Need for Email Marketing Success
Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention....
7 Ways to Measure Brand Awareness
Brand awareness can be a particularly hard nut to crack. Everything from identifying your message to disseminating your message to tracking the success of your message presents its own set of...
3 Key Components of Mobile Audience Marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the...
UX Matters for Search: Here Are Two Reasons Why
SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed...
E-commerce data breaches- Security measures every e-commerce company should take!
E-commerce continues to grow globally at an impressive pace, with projections indicating e-commerce businesses acquiring a market share of 17.5% of global retail sales by 2021. However, as...
11 Hints To Create Winning Content Strategy For Small E-commerce Ventures
With such an abundance of e-commerce stores, it’s essential that you put together a fantastic marketing strategy, so that you can attract the right customers. One of the best ways to do...
How to Manage Digital Marketing Communication Channels Effectively
97% of consumers search online to find local businesses and 87% of shoppers begin product searches on digital channels. Having a well-established digital marketing strategy is critical for any...
How to Automate Marketing Campaigns without Losing Trust
With the explosion of digital channels, marketers are expected to convey an image of omnipresence. On one hand, this is great for smaller businesses as they have the chance to reach more...
Increase Your Email Marketing Campaign Pay Off, 3 Tips to Consider
What is Email Marketing? In a broader sense, email marketing is the use of emails by a business entity to promote its products or services. Email marketing is usually resorted to by a company...
Custom referrer for advertisers is now available!
You can now set own traffic source for Audience ad formats. You can mask the traffic with your domain or subdomain with just 2 steps. In order to activate the custom referrer, first you will...
8 Smart Ways to Boost Your Online Sales Through Social Media
Social media platforms are the gateway to increasing sales and visibility for your business and on how to start a blog. You are assured of getting the most number of audiences with strategically...
8 Must Avoid Ineffective and Hazardous SEO Techniques
If you have dealt with SEO for long enough, you know it isn’t a static strategy. It has changed significantly over time and marketers have evolved with it. Some strategies that were pretty...
How to use psychology to improve your digital marketing campaigns [Infographic]
As marketers, we are constantly testing: button colors, calls to action, timing of messages, and countless other elements of our campaigns. We may discover what works, but we might not...
Hello Bar: engage your website visitors
How to convert Visitors into Customers Hello Bar is a service for website that lets you design messages for your visitors. It provides tools and features that ensure correct timing of messages...
Become our RTB Partner today!
PPCmate is now open for new RTB Partnerships. Sell or buy high quality inventory with OpenRTB & XML Protocols. We support all programmatic advertising formats, including: Display, Native,...
Top 2019 Trends in PPC Ads
With another year ending, it’s time to revisit some of your company’s digital marketing performance. Pay-per-click or PPC ads still dominate online advertising techniques, and that won’t...
7 tips for creating killer native ads
With 30% of all internet users now using ad blockers to enhance their browsing experience, advertisers are having to come up with new ways to reach audiences and sell products. For many...
Online supermarket app business: challenges and solutions
eCommerce has been supporting almost every other sector to sell and trade products and services across the countries. While talking about the sectors, there is one which we will be talking about...
The metrics you’ll need to effectively advertise online
There are fundamental ingredients to great marketing, such as creativity, a tightly-planned strategy, and of course, the time and resources to make it happen. But if you’re missing the vital...
