How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies. As a marketer, you might find yourself...
Psychology is a science that allows people to understand the complexities of human behavior. So if you want to invoke a specific type of behavior, this is where you need to turn to for clues....
Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention....
Brand awareness can be a particularly hard nut to crack. Everything from identifying your message to disseminating your message to tracking the success of your message presents its own set of...
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the...
SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed...
E-commerce continues to grow globally at an impressive pace, with projections indicating e-commerce businesses acquiring a market share of 17.5% of global retail sales by 2021. However, as...
With such an abundance of e-commerce stores, it’s essential that you put together a fantastic marketing strategy, so that you can attract the right customers. One of the best ways to do...
97% of consumers search online to find local businesses and 87% of shoppers begin product searches on digital channels. Having a well-established digital marketing strategy is critical for any...
With the explosion of digital channels, marketers are expected to convey an image of omnipresence. On one hand, this is great for smaller businesses as they have the chance to reach more...
What is Email Marketing? In a broader sense, email marketing is the use of emails by a business entity to promote its products or services. Email marketing is usually resorted to by a company...
You can now set own traffic source for Audience ad formats. You can mask the traffic with your domain or subdomain with just 2 steps. In order to activate the custom referrer, first you will...
Social media platforms are the gateway to increasing sales and visibility for your business and on how to start a blog. You are assured of getting the most number of audiences with strategically...
If you have dealt with SEO for long enough, you know it isn’t a static strategy. It has changed significantly over time and marketers have evolved with it. Some strategies that were pretty...
As marketers, we are constantly testing: button colors, calls to action, timing of messages, and countless other elements of our campaigns. We may discover what works, but we might not...
How to convert Visitors into Customers Hello Bar is a service for website that lets you design messages for your visitors. It provides tools and features that ensure correct timing of messages...
PPCmate is now open for new RTB Partnerships. Sell or buy high quality inventory with OpenRTB & XML Protocols. We support all programmatic advertising formats, including: Display, Native,...
With another year ending, it’s time to revisit some of your company’s digital marketing performance. Pay-per-click or PPC ads still dominate online advertising techniques, and that won’t...
With 30% of all internet users now using ad blockers to enhance their browsing experience, advertisers are having to come up with new ways to reach audiences and sell products. For many...
eCommerce has been supporting almost every other sector to sell and trade products and services across the countries. While talking about the sectors, there is one which we will be talking about...
There are fundamental ingredients to great marketing, such as creativity, a tightly-planned strategy, and of course, the time and resources to make it happen. But if you’re missing the vital...