What is Audience Advertising?
Audience is run of network or RON. This media buying option appears and rotates ads on any websites and pages of the network. It’s used for an ad arbitrage and website engagement. Audience additionally offers IAS, Forensiq and in-house filters.
The cost effectiveness of RON traffic is unparalleled in digital advertising. It is an easy and inexpensive way to boost your website. RON traffic attracts a wide audience by sending visitors to landing pages. This exposure is incredibly valuable for emerging brands, increasing traffic or new product launches.
Creative Type: Landing page (URL)
What can an Audience ad boost?
Maximize advertising revenue.
Increase website pageviews.
Increase video views.
Improve Alexa ranking.
Audience Targeting Options
Receive visitors from specific countries, states, cities or DMA regions.
Target campaigns by pageviews, time on site and video start time.
Get visitors from specific browsers or make an exclusion list.
Target mobile, tablet and desktop devices via operating systems.
Programmatic Advertising Technology
Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser. Unlike traditional advertising, where audiences are put together using demographics based on people who watch a certain TV show or read a specific magazine, Programmatic Advertising takes another step forward and is able to target audiences by extremely specific criteria.
Programmatic opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. It allows us to buy inventory and target specific audiences in a way we never have before, providing richer and smarter advertising experiences. Programmatic technology gains access to almost 99% of all online ad inventory and allows businesses to reach their audiences like never before. PPCmate works with a range of programmatic partners to enable media buyers to get quality traffic in lower rates as much as possible.