What is Audience Advertising?
Audience is run of network or RON. This media buying option appears and rotates ads on any websites and pages of the network. It’s used for an ad arbitrage and website engagement. Audience additionally offers IAS, Forensiq and in-house filters.
The cost effectiveness of RON traffic is unparalleled in digital advertising. It is an easy and inexpensive way to boost your website. RON traffic attracts a wide audience by sending visitors to landing pages. This exposure is incredibly valuable for emerging brands, increasing traffic or new product launches.
Creative Type: Landing page (URL)
What can an Audience ad boost?
Boost Ad Arbitrage
Maximize advertising revenue.
Increase website pageviews.
Increase video views.
Improve Alexa ranking.
Audience Targeting Options
Receive visitors from specific countries, states, cities or DMA regions.
Target campaigns by pageviews, time on site and video start time.
Get visitors from specific browsers or make an exclusion list.
Target mobile, tablet and desktop devices via operating systems.
Programmatic Advertising Technology
Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser.
Programmatic advertising takes place in a real-time environment. This gives you the opportunity to benefit from paying lower rates compared to what you would pay if you were working on a standard flat CPM pricing model. Because of this, you could receive double amount of exposure at no additional cost. This is great for creating brand exposure and recognition.
Programmatic opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. It allows us to buy inventory and target specific audiences in a way we never have before, providing richer and smarter advertising experiences.